Google Adding Warning to All HTTP Sites
Is Your Website Safe?
With the Equifax data breach fresh on people’s minds, internet security has been at the forefront of public discussion. People are worried about the risk of identity fraud and the frequency of online data theft, and rightly so. Just this last year, the number of data breaches jumped 40 percent – from 780 breaches in 2015 to 1,091 breaches in 2016, according to a report from the Identity Theft Resource Center.
With the rising number of cyber threats, Google has stated its intention to move towards a more security-conscious user experience. As of January, Google Chrome has started labeling all HTTP websites (as opposed to HTTPS websites) as “not secure.”
Here’s the warning that currently shows on every HTTP site in Chrome:
The symbol near each site domain name clearly warns users not to share sensitive data, like credit card numbers, birth dates, or passwords. However, in the future, Google Chrome intends to start labeling these sites with a red alert triangle next to the domain name to make the security warning clearer.
Here’s the eventual treatment of all HTTP pages in Chrome:
What does that mean for business?
Well, how would you feel if you were about to make an online purchase or fill out a form only to see a red alert triangle at the top of the page? You’d click away fast, right?
That’s the kind of reaction online vendors and other sites can expect in the future if they do not use encryption technology to protect their potential customers’ sensitive data.
And with about 50 percent of online users choosing to browse in Chrome, the switch from HTTP to HTTPS will become practically mandatory across the board. That’s where an SSL certificate comes in.
What is SSL?
A Secure Sockets Layer (SSL) is a tool that creates an encrypted connection between your server and a customer’s web browser. It allows private information to send securely without data tampering or message forgery.
Sites with SSL have an SSL certificate displayed in the form of a padlock next to their HTTPS domain name. This reinforces the idea that the website is secure and trustworthy, and lets visitors to your site know they can safely share personal data on forms, membership logins, or checkout carts.
SSL Search Ranking Boost
Google has already incentivized switching to HTTPS. The company has stated it will give a ranking boost to any site with an SSL certificate. This can translate to better web traffic and greater online revenues.
Need to buy an SSL certificate for your site?
If you want to boost the security of your site, GoWeb1 can help. Whether you’re a current client of GoWeb1 or whether you host elsewhere, getting an SSL certificate is easy. Visit ssl.goweb1.com to purchase an SSL certificate now, or call us at 217-241-8554 for more information. We’d be happy to help you to improve the security of your site and protect your customers from online threats.