What They Needed
The Dew Chilli is an old business with a new heart; following its resurrection in 2013, the Dew needed a complete branding makeover with all the works: logo, business cards, promotional material, a responsive website and most uniquely, a design for a food truck! With all of their branding, the Dew wanted to invoke the classic Route 66 feel but with a distinctly family-friendly yet contemporary, exciting vibe.
How We Helped
GoWeb1's amazing journey with the Dew Chilli Parlor began with revitalizing the original Dew's sign - immortalized in photographs - into the new Dew's logo. We closely followed the sign's shape and layout but made sure to keep it fresh and iconic, adding elements that would enhance its vintage feel. Once the Dew approved their new logo, we established a consistent branding theme and applied to all of the printed and electronic materials we worked on for the Dew.
Most exciting to us was working on a wrap design for a food truck! We worked with the Dew's budget to create an easy-to-read but eye-catching design on their bright orange Dew truck.