The team at GoWeb1 has had the pleasure of assisting with the revitalization of one of Springfield's eatery landmarks: the Dew Chilli Parlor! The 'Home of Good Chilli' was open from 1909-1995 and will be reopening its doors in late 2013. The Dew currently also has a food truck in Springfield which is already serving lunch and dinner 5 days a week. GoWeb1 was tasked with designing the overall brand identity for the Dew Chilli Parlor as well as its food truck.
Dew Chilli Parlor Logo
The logo design pays homage to the original Dew Chilli Parlor sign that hung on the exterior of the 5th street location. The unique shape and color scheme is quite familiar to those who remember when the Dew was open.
Follow the food truck's location, purchase Dew Chilli Parlor Seasoning online, review the menu, keep up with restaurant progress and visit the Dew's social media feeds. The design channels the always-classic, family friendly but exciting vibe visitors experience at the brick and mortar parlor.
Spice Bottle Design
The Dew Chilli Parlor is retailing their secret blend of spices for patrons to take home to their own kitchens. GoWeb1 designed the label for these nostalgic gift items, keeping true to the Dew's retro but contemporary aesthetics. Dew Chilli Seasoning Blend No. 2
Food Truck Design
The Dew Chilli Parlor Food Truck design is perhaps one GoWeb1's most unique request to date. The trademark slogan 'The Home of Good Chilli' can be found on the driver's side, with logo and food offerings listed on the passenger side.
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