This past week, we had the pleasure of being an exhibitor at the Illinois Certification Board, Inc.'s professional education conference, an event that brought together a vibrant community of dedicated professionals. We left the event energized, inspired, and filled with gratitude for the opportunity to engage with so many passionate individuals who are committed to advancing their expertise and the well-being of those they serve.

In the vast landscape of social media, where algorithms reign and trends come and go in a blink, one thing remains constant: the importance of owning your digital presence. For social media influencers on TikTok, Facebook, Instagram etc., this means one simple yet crucial step — including your website URL in your posts. Here’s why this seemingly small action can make a big difference in your online success.