How does accessibilty improve SEO?

Enhancing web accessibility can enhance a website's search engine ranking by rendering it more user-friendly for a diverse audience. Crafting well-organized, easily comprehensible content and incorporating alternative text descriptions for images contributes to improved site usability, consequently elevating its search engine ranking. Additionally, certain search engines, such as Google, may penalize non-accessible websites, adversely affecting their SEO performance.

The logic behind broadening the accessibility of your website is apparent in its potential to expand organic traffic. For instance, in the United States, it's estimated that over 1 million adults aged 40 and above are visually impaired. By enhancing web accessibility, there is a possibility to engage this demographic, fostering business growth and cultivating brand loyalty.

Moreover, Google's Search Engine Results Page (SERP) algorithm considers web page usability and user experience. Consequently, websites equipped with accessibility features are more likely to secure higher rankings, leading marketers to conclude that such features amplify online visibility and enhance SEO.

Until recently, the correlation between accessibility and these advantages lacked scientific validation. However, this has changed with the research conducted by SEMRUSH.

Learn more about how we can easily implement an ADA compliance tool onto your website here.